MORE THAN A GAME
Sports build confidence, character, and lifelong skills that extend far beyond the field.
Afford The Game is built on a simple belief:
A NATIONAL YOUTH SPORTS AFFORDABILITY MOVEMENT
when costs are kept in check, every child deserves the opportunity to play, grow, and belong through sports.
SPORTS FOR ALL.
The best of their years — to play, grow, and thrive.
JOIN THE MOVEMENTSTRONGER TOGETHER
Communities thrive when we come together to lift up the next generation.
OPPORTUNITY OVER COST
Talent, commitment, and love of the game should matter more than the rising cost of play.
A BETTER FUTURE
Investing in today's athletes creates stronger, healthier communities tomorrow.
Families First
Affordability begins with the household.
Community Powered
Participation creates impact — locally and nationally.
15–20%
Our five-year affordability ambition.
EVERY KID. EVERY FAMILY. EVERY SPORT.
Families
Coaches
Local Businesses
Schools
Youth Sports Organizations
National Brands
The reality
The Cost of Playing Should Never End a Dream.
Registration costs keep rising.
Families are increasingly asked to absorb more of the cost just to get a child on the field or court.
Travel and equipment add pressure.
Hotels, transportation, uniforms, training, and tournament expenses can turn opportunity into an impossible choice.
Kids should not be priced out.
Talent, commitment, and love of the game should matter more than a family's ability to absorb another fee.
Hotels, transportation, meals and tournament weekends can turn opportunity into a major family expense.
Uniforms, shoes, equipment and training create costs that continue long after a child makes the team.
THE REAL IMPACT
Opportunity shouldn't depend on what a family can absorb.
This Is Bigger Than Sports.
Afford The Game is built on a simple belief: when costs are kept in check, every child deserves the opportunity to compete, grow, and belong through sports.
We bring together families, coaches, local businesses, community leaders, sports organizations, and national brands around one shared goal: reducing the financial barriers that push young athletes out of the game.
- More Than A Game
- Stronger Together
- Opportunity Over Cost
- A Better Future
HOW IT WORKS
ONE MOVEMENT.
ONE SIMPLE IDEA.
Families, businesses, and communities can work together to make youth sports more affordable.
01
JOIN
Families, supporters and organizations become part of the movement.
02
SUPPORT
Choose businesses and brands that support youth sports affordability.
03
BUILD
SPORTS CREDITS™
Sports Credits™ are designed to help families reduce youth sports costs.
04
KEEP PLAYING
More affordability means more opportunity for young athletes.
THE RESULT
MORE OPPORTUNITY. LESS COST.
Vision 2031
Imagine a Different Future.
Fewer children leave because of cost.
Financial barriers become something communities actively work to reduce.
Communities invest in local youth.
Everyday commerce creates a stronger connection between businesses and families.
Businesses become champions for families.
Participation creates loyalty, visibility, and measurable local impact.
Affordability becomes part of the conversation.
Youth sports organizations begin treating affordability as a strategic priority.
COMING SOON
A BETTER WAY TO
AFFORD THE GAME.