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Join the Movement
Families, supporters, businesses, and organizations become part of the Afford The Game community.
A national youth sports affordability movement
Every Child Deserves the Opportunity to Play.
Youth sports build confidence, friendships, leadership, and lifelong memories. But rising costs are forcing too many families to make impossible choices. Afford The Game brings families, communities, businesses, and sports organizations together to help keep every child in the game.
Families FirstAffordability begins with the household.
Community PoweredParticipation creates impact — locally and nationally.
15–20%Our five-year affordability ambition.
EVERY KID. EVERY FAMILY. EVERY SPORT.
Families
Coaches
Local Businesses
Schools
Community Organizations
National Brands
From neighborhood businesses to national brands, every purchase and partnership can help make youth sports more affordable.
The reality
The Cost of Playing Should Never End a Dream.
Registration costs keep rising.
Families are increasingly asked to absorb more of the cost just to get a child on the field or court.
Travel and equipment add pressure.
Hotels, transportation, uniforms, training, and tournament expenses can turn opportunity into an impossible choice.
Kids should not be priced out.
Talent, commitment, and love of the game should matter more than a family's ability to absorb another fee.
We believe communities can work together to change that.
The movement
This Is Bigger Than Sports.
Afford The Game is built on a simple belief: every child deserves the opportunity to compete, grow, and belong through sports.
We bring together families, coaches, local businesses, community leaders, sports organizations, and national brands around one shared goal: reducing the financial barriers that push young athletes out of the game.
How it works
Four Steps. One Mission.
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Support Businesses That Support the Game
Discover businesses and brands participating in the Afford The Game movement.
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Sports Credits™
Sports Credits™ are designed to help families reduce the cost of youth sports.
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Help Keep Kids Playing
When families save and communities participate, more young athletes can stay in the game they love.
Vision 2031
Imagine a Different Future.
Fewer children leave because of cost.
Financial barriers become something communities actively work to reduce.
Communities invest in local youth.
Everyday commerce creates a stronger connection between businesses and families.
Businesses become champions for families.
Participation creates loyalty, visibility, and measurable local impact.
Affordability becomes part of the conversation.
Youth sports organizations begin treating affordability as a strategic priority.
Join the movement
A New Way to Make Youth Sports More Affordable Is Coming.